Augmenting your Customer Experience through music

How can you augment your mood?

How often do you manually dial up or down different emotions? When was the last time you looked at emotions as something tangible and manageable rather than an out of control force of nature? Deric Bownd’s stumbled upon the Moodagent iPhone app, where you can adjust mood dials to find and play music to how you’re feeling, or how you’d like to feel. Check out the video below.

Mood Agent Demo

Has your customer experience ever been elevated by music? Do you plan your customer experience bearing in mind other sensory experiences rather than just what your customers see? How do the sounds, smell and touch of the service or goods affect how your customers perceive your Customer Experience.

Posted in Customer Behaviour, Customer Experience | Tagged , , , , , , | Leave a comment

Can you use Twitter for Business?

In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone.

There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in the ‘conversation’? Or is it just a bunch of people talking about what they had for lunch? Twitter has some great successes (such as Best Buy’s Twelpforce) and some failures (see Habitat UK).

Social Media Today has posted an insightful review of how organisations can use Twitter for business. Whether its driving customer retention, implementing a  loyalty scheme or improving your customer service there should be an option for you. One of the key points Sean Nelson highlights is planning your Twitter strategy. What sort of Customer Experience do you want your followers to receive when they engage with your brand on Twitter? What are your goals, and how will you measure them?

Check out the original post here for a full review on how to prepare your business for Twitter

Posted in Customer Experience, Social Media | Tagged , , , , | Leave a comment

Building the Home Depot social media program

Here is a great insight into how a large consumer facing organization has planned, built and implemeted a Social Media program.

This is a essential viewing for those looking for case studies on how to start thinking about how to implement your customer experience in launching your social media program. Take note of the key point that although listening to consumers is great, but it is only the tip of the iceberg.

Watch the case study video here

Thanks to Andy Sernovitz for the link.

 

Posted in Social Media | Tagged , , | Leave a comment