Author Archives: Colin Shaw

Augmenting your Customer Experience through music

By Colin Shaw | Published: March 9, 2010
How can you augment your mood? How often do you manually dial up or down different emotions? When was the last time you looked at emotions as something tangible and manageable rather than an out of control force of nature? Deric Bownd’s stumbled upon the Moodagent iPhone app, where you can adjust mood dials to find and play music [...]
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Can you use Twitter for Business?

By Colin Shaw | Published: March 8, 2010
In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone. There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in [...]
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Building the Home Depot social media program

By Colin Shaw | Published: March 5, 2010
Here is a great insight into how a large consumer facing organization has planned, built and implemeted a Social Media program. This is a essential viewing for those looking for case studies on how to start thinking about how to implement your customer experience in launching your social media program. Take note of the key point [...]
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