Help Chat Boxes – Advice for your online customer experience

Author: Colin Shaw

Trying to move customers through your customer service journey can be treacherous endeavour, but lending a helping hand is always a good thing right?

Well, it may be wrong. According to the recent North American Technographics Customer Experience Online Survey [Q4 2009 US], only 27% of online consumers agree with the statement, “I like having an instant messaging/online chat box appear and ask if I need help with my online research or purchase.”. Therefore the rest must see it as annoying when they don’t initiate the dialogue?

Is there a happy medium? Forrester’s Diane Clarkson suggests the following:

  1. Ensure the invitation design to chat clearly communicates this could be helpful rather than annoying
  2. Along those lines, make sure it easy to decline, remember nearly 7% of respondents preferred to find help themselves.
  3. Lastly, and this should be obviously polite, once a customer has declined, either don’t offer again!

Read Diane’s original post here

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The Empathetic Customer Experience [Video]

AUTHOR: Colin Shaw

I saw this brilliant video by the RSA Animate series depicting “Bestselling author, political adviser and social and ethical prophet Jeremy Rifkin investigates the evolution of empathy and the profound ways that it has shaped our development and our society.”

If your employees are unhappy because they are having a poor employee experience, then how can you expect them to deliver a quality customer experience? They will most likely make your customers feel unhappy. It may seem like a simple idea, but thats its brilliance. Treat your people with the respect you want to treat your customers.

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Why we must measure emotion – Steven & Qaalfa featured in Research article

Author: Colin Shaw

I’m pleased to announce that Steven Walden and Qaalfa Diheebi have been featured in Research for an article on ‘Why we must measure emotion’ which gives an insight into “why failing to track measures of emotion could lead firms to make the wrong decisions.”

It really is worth a read, so follow the link here to read the article

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