2011: Six social media trends to look out for

Author: Colin Shaw, published on 11 January 2011

What will 2011 be the year of? Mobile? Social Business? Geo-location? F-Commerce?

Every year someone makes a prediction that ‘this will be the year of X’ and they are invariably wrong. We aren’t that silly and neither is David Armano who posted his Six Social Media Trends for 2011 on the Harvard Business Review. I’ve quickly summarised David’s trends below:

1. As we posted on Friday, a move from social media to social business
2. As everything and everyone goes mobile, so will social
3. Facebook dominates the geo-location war
4. Multiple social media profiles lead to multiple personalities
5. Google doesn’t try to beat competitors, it aggregates them
6. The social web means that people can be social across the web, not just in social networks

If 2010 was the year that social media truely rose to prominence, then 2011 is most likely to see the natural continuation of this as everything and everybody joins the web as the world becomes ‘everything social’ (which is really what we were before the web!).

Thanks to waltercolor for the image