A few months ago, I found myself buying a pair of shoelaces online. When I say ‘found myself’, I literally suddenly became aware of what I was doing. It was a shocking realisation; it had become too much trouble to visit the local shops for a pai...
Recent Blog Posts
16
May
When you see an ad with a celebrity like Leonardo DiCaprio holding a watch or an ad with someone showing emotion like pr...
13
May
I did a lot of travel recently. I flew with 5-6 airlines, used 4-5 different rent-a-car firms, stayed in half a dozen ho...
Posts
It is fascinating to see, and more importantly, to feel the differences between the...
NPS/CSAT attitudinal measures (I use the terms interchangeably) are all very well b...
How High Standards Can Hurt Your Business I was sitting in the reception of a new...
Regular readers will know that we do not choose between experiences, but we choose ...
In many of my blogs I have emphasised how current business practices are almost bei...
Almost all companies have insight departments that statistically model the drivers ...
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