When you see an ad with a celebrity like Leonardo DiCaprio holding a watch or an ad with someone showing emotion like proposing to their girlfriend on their knees, what is more effective? New research to be launched in June shows that advertisements ...
Recent Blog Posts
13
May
I did a lot of travel recently. I flew with 5-6 airlines, used 4-5 different rent-a-car firms, stayed in half a dozen ho...
09
May
It is fascinating to see, and more importantly, to feel the differences between the two countries that I love – th...
Posts
NPS/CSAT attitudinal measures (I use the terms interchangeably) are all very well b...
How High Standards Can Hurt Your Business I was sitting in the reception of a new...
Regular readers will know that we do not choose between experiences, but we choose ...
In many of my blogs I have emphasised how current business practices are almost bei...
Almost all companies have insight departments that statistically model the drivers ...
‘You cannot please all the people all the time’… this is a basic reality that...
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