Uncategorized Blog
WIRED’s Chris Anderson & Malcolm Gladwell go head-to-head
Submitted by admin on February 8, 2011 - 14:05
I enjoyed reading about the continuing debate between Chris Anderson, author of FREE, and Malcolm Gladwell over the development of the Freemium economy.
Trouble on the High Street – The Experience of the Hard vs. Attentive Sell
Submitted by admin on February 8, 2011 - 11:10
I was recently asked to comment on a growing phenomenon here in the UK – the use of Hard Sell tactics in retail shops on London’s Biggest Conversation – LBC radio 97.3. The traditional British style is for the shop keeper to give you space until you more or less clearly indicate you need assistance. The “US” style begins with the greeting and continues on to the common “May I help you”. For many British people, it is intrusive for the salesperson to invade the customer’s space without a clear invitation. This brings us to a quandary.