Leveraging online relationship data
Author: Colin Shaw
Friendships online are more than just connections, they are data points.
Image: Bloomsburg Business week
As with all forms of data, friendships and online relationships can be quantified, studied and analysed. Stephen Baker over at Business Week has put together a great report on the current state of analysis of social networks, relationship data and the opportunities for organisations. The topic has extended into the latest print edition of Business Week, with the front cover boldly asking “What’s a friend worth?”.
They’re finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights. Calculating the value of these relationships has become a defining challenge for businesses and individuals.
With the increasing amount of data available from our customers from their online activities, are you taking the opportunity to help hone your customer experience?
Check out the video & article over at Business Week
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