‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

Wouldn’t it be great if you could truly predict Customer’s behavior. Well you can! Welcome to the world of behavioral economics. I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting...
Kate Spade Revamps Retail Experiences to Deliver Brand Values

Kate Spade Revamps Retail Experiences to Deliver Brand Values

Kate Spade New York has their hand in many types of luxury items these days, from handbags to clothing to fragrance to stationery. Their website claims the brand has 175 shops internationally. Something else they have? A great new retail strategy. Consumers for the...
Music: A Marketing Tool

Music: A Marketing Tool

Music has a unique effect on our brain, especially concerning memory. Apple brilliantly capitalizes on all of them in its holiday ad. When it comes to branding there might be no better way than using music to help a Customer remember your brand promise. Here is the...