Endorsements

As consumers in everyday life, we can all recognize the types of organizations depicted in Beyond Philosophy's Naïve to Natural™ Model. As business leaders, we should not ignore the power of this revolutionary model which makes it easy for an organization to understand where they are in terms of the development of their Customer Experience, but more importantly, outlines the practical steps that should be taken to secure the competitive advantage of becoming a 'Naturally' orientated company.
Kathryn M. Haley
Vice President Client Experience
RBC Royal Bank of Canada

"I have been involved with the Beyond Philosophy team for a number of years; few, if any, organizations I have come across have the in-depth knowledge and insight into the Customer Experience they do. Revolutionize Your Customer Experience will impress you with the clarity that the fundamentals and principles of the Customer Experience are explained and discussed. The Naïve to Natural model that is unveiled in this new book will, like the last book, force many organizations to change their paradigm if they are serious about their Customer Experience."
Barry Herstein
SVP International Marketing & Communications
American Express

We know from first hand experience of working with Colin Shaw that he truly is the connoisseur of the Customer Experience. Whilst many gurus focused on Customer Service in the last decade, Colin and his team at Beyond Philosophy prepared for the future with forward thinking, revolutionary theory and practice in the Customer Experience marketplace. That future is now. And so is 'Revolutionize Your Customer Experience'.
Tony Hanway
Vice President Member Services
AOL Europe Operations

The 'Naïve to Natural' Model is absolutely correct. This has proved to be an invaluable tool in helping us to understand where our company has reached in terms of our Customer Experience. With this knowledge and insight, organizations like ours will be able to create a roadmap and learn the steps needed to Revolutionize our Customer Experience.
Bob Black
Divisional Managing Director
TNT Express Specialist Services

Not often do you see an approach that you can both intuitively and rationally buy into. However, the Naïve to Natural™ Model is an exception. The index will enable forward thinking organizations to secure competitive advantage. Beyond Philosophy's expertise in the Customer Experience marketplace shines through in every aspect of the approach.
Gary Price
Customer Services Director
EGG Plc

There have been many books written about demographics and psychographics, but rarely do books cover those critically important subjects, and weave them together with the elusive topic of true Customer Experience. Consumers are changing while at the same time, brand and product choices are exploding. It is critical that we all stop and 'not miss the gorge' to ensure we understand our customer needs, in order to succeed profitably into the next decade.'
Karl Schlicht
Director
Lexus(GB)

The 'Naïve to Natural' Model, for the first time, provides a numerical measure of the Customer Experience that an organization delivers. This is invaluable information. Read it, understand it, and prepare to 'Revolutionize Your Customer Experience'.
John McGregor
Director of Banking
Sainsbury's Bank

Reading this book, with its informal and anecdotal style is like enjoying a discussion with an old, trusted, friend. Take a seat, sit back, enjoy and learn.
Simon Fox
Managing Director
Comet Group plc

At Hamleys, the Customer Experience has always been an integral part of our organization's DNA. As an organization we are committed to taking the action necessary to deliver a captivating Customer Experience. If you read one book this year, for the sake of your business, make it 'Revolutionize Your Customer Experience'. This book will inform, excite and inspire you to take action.
Delia Bourne
Marketing Manager
Hamleys

There are few people I have met who have such an in-depth understanding of the Customer Experience as Colin Shaw. I met Colin several years ago, when he was still working as VP of Customer Experience in one of the UK's largest companies. At that time he was successfully grappling with how to revolutionize the Customer Experience of that organization. Thank goodness that he decided to establish Beyond Philosophy so that we can all now benefit from his many years experience and expertise in this area. Thank goodness for this second book - a must read for anyone serious about improving their Customer Experience.
Alan Gordon
Route Director
Stena Line

Colin Shaw's second book is a great piece of work which for the first time provides evidence of how organizations are orientated around the Customer Experience. Organizations will critically learn how to align towards the customer and the steps they need to take to improve this.
Gary Fox
Director Customer Experience
Dell Computers, EMEA

Colin Shaw's second book on managing Customer Experiences takes the emerging discipline one major step further. Colin brings concrete tools, applied frameworks and global examples of what it means to win on experience, to take the outside-in view and to turn it into a superior customer experience.
Stephané Marceau, Vice-President
Consumer Strategy
Bell Canada

Beyond Philosophy's Naïve to Natural™ Model is one that holds great promise. The guiding principles feel intuitively correct and through the use of their scientific approach, organizations will ultimately be able to understand, how to Revolutionize their Customer Experience.
Klaus Buellesbach
Director of Customer Services
Scholastic Book Fairs