Customer Experience future trends & insights

EVENTS

customer experience future trends and insights

WEBINARS - Recorded sessions

Experience Psychology

In an increasingly competitive world, what will differentiate you from your competition is not just the old 4Ps of marketing (Price, Product, Promotion, and Place) but how you understand what motivates your customers at a deep, psychological level: how they feel about you and what subconscious impressions they hold of you. To achieve this you need an entirely different approach. We will share with you how you can use psychological insight to improve the customer experience (Experience Psychology) and make something essentially the same, feel like something different.
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Neuroexperience

The whole areas of Neuroscience, the study of the brain is still quite embryonic,
however it will have a fundamental effect on the way we understand and deal with customers. We
peek into the not too distant future where you will not have to asked customers how they feel; you will
read the brain waves that will tell you even before they know themselves.
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Social Media

We all know the massive impact and potential of social media in the customer experience.
Far too many organizations are just toying with this new channel. They need to embrace it and this
needs a new mind-set. Too many organizations are wrongly focusing on the technology, not the
experience. This new ground-breaking research, using the Emotional Signature®, uncovers what
drives or destroys value in a “social experience”. We reveal what specific actions organizations should
be taking to build an experience that drives value ($$$).
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