The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will go through:
- What is a subconscious experience.
- How it positively or negatively effects the Customer Experience
- How the subconscious experience effects Customers feeling of the Brand
- New research techniques to uncover the subconscious experience
- The implications on designing an experience
- How understanding the subconscious experience can be used to improve
- Customer retention and Customer acquisition.
SlideShow:
Audio:
Please click the following link to download our recorded session of the webinar
Please click here to see more information about our webinars.
If you’d like to receive more information about our future webinars and other events, please sign up to our newsletter.
One Comment
I just had a look at your webinar/podcast and found it fascinating, thank you very much.
I’d like to find out if there is such a thing as a recognised or credited association of practitioners of this type of research methodology. The reason I ask is that even though NPS is relatively straight forward it seems that low barriers to entry open it up for abuse. On the other hand I’d imagine that this requires quite a lot more experience & ability to apply. Correct?