Customer Experience Safari

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Taking the classroom out onto the streets!

6th December 2006, London (£695 + VAT)

Do you want to understand more about the concept of the Customer Experience and how, in a commoditising market-place, it can be used to create a source of sustainable differentiation?

Do you want to know why emotions play such an important role in any Customer Experience and how this can be harnessed by forward thinking organisations to evoke positive emotions in your customers?

Would you like to know how other organisations are improving their Customer Experience?

Want to familiarise yourself with the Seven Philosophies for Building Great Customer Experiences and how they can be applied in your own organisation?

Join Beyond Philosophy's Founding Partner, Colin Shaw, as he takes the classroom out onto the streets to give you the most 'hands on' insight into the world of Customer Experience.

In his best selling books 'Building Great Customer Experiences' and 'Revolutionize your Customer Experience' Colin Shaw has sought the views of a number of the worlds best known companies in this area, as well giving credit to some of the not so well recognized.

Join us for a day where we take a look at:

• The macro economic pressures forcing organisations to explore and improve upon their Customer Experience.
• What is a Customer Experience.
• How the Customer Experience drives the success of failure of each organisation.
• Achieving Great Customer Experiences.
• Where your organisation is on it's journey from Naïve to Natural™ by using the Beyond Philosophy self assessment.
• Practical examples of poor experiences.
• What other organisations are doing to improve their Customer Experiences.
• The 'Seven Philosophies for Building a Great Customer Experience'.