Customer Retention

Want to know how to Increase Customer Retention and your Customer Retention rates?

Customer Retention Marketing

How can it make sense to attract a customer and then lose them? Think of the cost involved, yet this is what happens all the time. This is why Customer retention is a growing challenge for many organizations. Why do companies pour money into attracting new customers but spend little on retaining them. One recent client told us that they were losing 30% of the customers in the first year, at a massive cost. In cases like these the costs of acquisition is not even recuperated.

We are often asked how the Customer retention is affected by the experience a Customer receives. The answer is simple. They are one and the same. If you provide Customers with a poor experience they will leave you. If you provide them with an average experience they are open to being attracted to leave. If you provide them with a great experience it will take some effort to pries them from you. In our first book, Building Great Customer experiences, we tell you how to build a great experience. In our second book, Revolutionize your Customer Experience, we reveal the journey from Naïve to Natural all organisations are on to become more customer centric. You can take a test now to tell you where you are. Finally our latest book The DNA of Customer Experience: How emotions drive and destroy value reveals the emotions that, if evoked, drive and destroy loyalty, or in other words customer retention.

Read the latest article on Customer retention.

Want to learn more? Then call us now on 0207 917 1717 or alternatively, email your enquiry to contact@beyondphilosophy.com

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