Research
Specialised Techniques
Redesign your business by learning how to use leading Experience Research techniques
We combine in-house experts with advanced research techniques from Consumer Psychology to advise you on experience improvements and services that deliver results.
Research capabilities
We have divided our capabilities into Emotional and Subconscious research. These are not mutually exclusive and combine both quantitative and qualitative techniques.
Our consultants are skilled in both quantitative and qualitative techniques. For more details on the services below, please see our service tabs on this website. The following is a brief snapshot of the depth of our knowledge on research techniques that are designed to uncover the emotional and subconscious.
Quantitative research services on the Emotional and Subconscious
Emotional Signature® [+ info]
Emotional Segmentation
Emotional Tracker®
Emotional Audit for Six Sigma and LEAN
Emotional Design
Subconscious Communication Model
Toolkit expertise
Structural Equation Modeling
Partial Least Squares
Multivariate Techniques
Neural Network Analysis
Implicit Association Test
Conjoint techniques
Qualitative research on the Emotional and Subconscious
Expert interviews
Understand your experience
Voice of the customer
Visual Projectives
Ethnography (including Video)
Heartbeat Monitor
Toolkit expertise
Focus group moderation
Repertory Grid
Q methodology
Text mining
Projectives
Transactional Analysis
Observational research
Video ethnography
Biofeedback
Want to learn more? Please click here to find a [complete explanation of our research techniques ]
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