Customer Market Research

In order to maintain our position at the leading edge of understanding and predicting Customer Experience market developments, Beyond Philosophy is committed to a continuous and extensive program of Customer Market Research.

Customer Research - Thought Leading

As Thought Leaders, we make a considerable internal investment each year to ensure our knowledge is the best in the industry. We have written two books and our third published in May 2007 - The DNA of Customer Experience: How Emotions Drive Value - was the culmination of more than 18 months of groundbreaking CRM research in conjunction with the London Business School.

In this book and for the very first time, we reveal the connections between emotions and value in an organisation. Our Emotional Signature™ analysis is one of the most thought leading pieces of customer research in recent years. It is able to identify the additional revenues and profits that our clients can generate by evoking certain groups of emotions and eliminating others. It also shows the links to Trust, Loyalty and Net Promoter Scores (NPS), key customer relationship research for your organisation.

If you wish to purchase this book or simply require more information, then go to The DNA of Customer Experience: How Emotions Drive Value.

Customer Satisfaction Market Research - For Our Clients

We also undertake customized customer relationship research & Customer Satisfaction Market Research for different clients so they can better understand and execute on their customer requirements. This information is then used to design and build great customer experiences.

Beyond Philosophy offers a full set of both qualitative and quantitative CRM research services. These have been designed through many client engagements to answer some of the most compelling questions you may have about your Customer Experience. Using a portfolio of advanced research techniques and leading experts in Customer Experience we answer questions such as:

What emotions are you evoking and should you evoke in your customers?
How do your different customer groups feel towards your company?
What is it about your service that influences customer emotional responses?
How does your experience differ from the competition?
What are the expectations your customers hold of your experience?
What is best practice in terms of experience design within your industry?

Want to learn more? Then call us now on 0207 917 1717 or alternatively, email your enquiry to contact@beyondphilosophy.com

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