Tag Archives: business

Can you use Twitter for Business?

By Colin Shaw | Published: March 8, 2010
In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone. There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in [...]
Posted in Customer Experience, Social Media | Also tagged , , , | Leave a comment

How to Avoid the Customer Transaction Trap

By Sue Morgan | Published: September 28, 2009
Buy something online or in a store, it’s a transaction.  Call a customer support center, it’s a transaction.  Companies take orders, deliver, track, evaluate, measure, and react at the transactional level. Companies that reduce or restrict communication and interaction with their customers, in the rush to cut costs and increase efficiencies, are risking their one most [...]
Posted in Customer Experience, Management | Also tagged , , , , , , | Leave a comment

Emotions, the missing ingredient to improve business performance

By Steven Walden | Published: August 17, 2009
thought leadership, psychology, business model, emotions, irrational, decisitions
Posted in Experts' Insights, Thought Leadership | Also tagged , , , , , , , , | 1 Comment