Tag Archives: Customer Behaviour

The Price of Free: building your Customer Experience around your price

By Colin Shaw | Published: January 28, 2010

The internet extrapolated the concept of Freemium to the extreme. Two of the webs most successful organizations, Google and Facebook, both give away their proprietary product for free. The financial success of free App’s within Apple’s App Store has possibly been the ultimate demonstration the power of Free. However, it isn’t just as simple as [...]

Posted in Customer Experience | Also tagged Customer Experience, decisions, facebook, google, power of free, price | 1 Comment

The newly discovered subconscious experience and its vital role in Customer retention

By admin | Published: November 6, 2009

The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience. In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of [...]