Tag Archives: customer emotions

Measuring Consumer Decision-Making Implicitly

By Steven Walden | Published: December 2, 2009
Controversial, may be; different, absolutely. An increasing trend in research today is the use of Implicit techniques: see the Harvard University website https://implicit.harvard.edu/implicit or in the UK the work of Dr Nigel Marlow (London Metropolitan University) and Dr Peter Shire. What we mean by this is a survey process that rather than asks people: ‘on a scale [...]
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2010 Net Promoter Conference. New York.

By Colin Shaw | Published: December 1, 2009
SUMMARY 2010 Net Promoter Conference 1 and 2 February 2010 Grand Hyatt Hotel New York, NY Discount Registration for Beyond Philosophy referrals – $200 off - Code: ColinShaw Click here to request a Special Discount Invitation Discover how all organizations have an Emotional Signature and the massive effect of the subconscious experience. Join us at the 2010 Net Promoter Conference to hear Colin [...]
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New research methodology to measure subconscious experience

By Steven Walden | Published: November 23, 2009
Free white paper on ground breaking research and its application to improve the Customer Experience. We have been developing a new research methodology with academia to measure: 1. The subconscious experience 2. The key emotions felt 3. Which emotions drive and destroy value. We need more people to take part in the research which only takes 10 minutes. By doing [...]
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