Tag Archives: Social Media

Building the Home Depot social media program

By Colin Shaw | Published: March 5, 2010
Here is a great insight into how a large consumer facing organization has planned, built and implemeted a Social Media program. This is a essential viewing for those looking for case studies on how to start thinking about how to implement your customer experience in launching your social media program. Take note of the key point [...]
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Marketing on Twitter – Four styles compared

By Colin Shaw | Published: March 4, 2010
Ever wondered what all these gurus, brands and organisations are doing on Twitter? Everyone has an end goal for using Twitter as a marketing tool, but there are so many different strategies. Which is the most effective, and which best suits your organisation? Jason Falls, over at Social Media Today, has created a great summary of the [...]
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Southwest Airlines vs. Kevin Smith – a case study in customer experience and social media

By Colin Shaw | Published: February 23, 2010
Director Kevin Smith had a rather unfortunate incident flying on Southwest Airlines, where he was kicked off the plane for (as he tweeted) being “too fat”. I won’t go into exact details here, but you can read all about the incident over at Mashable. What makes the incident interesting is Southwest’s response online. From their Twitter [...]
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