Tag Archives: Social Media

Customer Experience Tips: How to deal with negative feedback in Social Media

By Colin Shaw | Published: March 12, 2010
Entering into the world of Social Media can be a bit like opening Pandora’s box – there’s a lot of great things that can happen, but you may also encounter some negative feedback. Knowing how to deal with this effectively can define your reputation throughout the online world, and if handled badly, could cross over into [...]
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Building the Home Depot social media program

By Colin Shaw | Published: March 5, 2010
Here is a great insight into how a large consumer facing organization has planned, built and implemeted a Social Media program. This is a essential viewing for those looking for case studies on how to start thinking about how to implement your customer experience in launching your social media program. Take note of the key point [...]
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Marketing on Twitter – Four styles compared

By Colin Shaw | Published: March 4, 2010
Ever wondered what all these gurus, brands and organisations are doing on Twitter? Everyone has an end goal for using Twitter as a marketing tool, but there are so many different strategies. Which is the most effective, and which best suits your organisation? Jason Falls, over at Social Media Today, has created a great summary of the [...]
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