Tag Archives: strategy

Can you use Twitter for Business?

By Colin Shaw | Published: March 8, 2010
In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone. There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in [...]
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Marketing on Twitter – Four styles compared

By Colin Shaw | Published: March 4, 2010
Ever wondered what all these gurus, brands and organisations are doing on Twitter? Everyone has an end goal for using Twitter as a marketing tool, but there are so many different strategies. Which is the most effective, and which best suits your organisation? Jason Falls, over at Social Media Today, has created a great summary of the [...]
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What should my Social Media Policy look like? Have a look at 113 others

By Colin Shaw | Published: January 27, 2010
Keeping a consistent tone, message and strategy across all your social media properties is vital to presenting a coherent online experience that your customers will expect. Keeping large organisations all on the same party line can be tricky, which is why a number of the best organizations operating in the social media space have written [...]
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