Are you ignoring Social media and think it will go away?
You are making a huge mistake if you are…Here is an article based on the fact people are spending more and more time on social media. One of the fastest growing sectors is 40-60 year olds... don’t think this is just teenagers!
Global Audience Spends Two Hours More a Month on Social Networks than Last Year

In our recent webinar we mentioned the disconnect between what businesses believe they are doing in customer experience and what customers say they are doing. This point is also raised in a recent blog:
Don’t Get Disconnected from Your Customer’s Experience

Managing the customer experience makes perfect sense:
Managing The Customer Experience Makes Perfect Sense

Is your brand dying? Are we in a ‘Brand Bubble’? Recent research informs us:

• Consumer brand trust has dropped 50% in just under a decade.
• Perception of brand quality has declined by 24% in the past 13 years.
• The perception of brand differentiation declined in 40 out of 46 consumer brand categories.

WEBINAR
What Drives Real Value in Social a Media Experience?

New Psychological research reveals what
Customers really want in a social media experience.
DATE
June 8th, 2010
4-5 pm UK; 11 am-12 pm ET; 8-9 am PT
SPEAKERS PANEL

Colin Shaw, CEO, Founder, and author of three international bestselling Customer Experience books.
Kalina Janevska, consultant; Emotional Signature® expert and project lead for numerous client engagements; Business Psychologist.

PROGRAM

In this webinar, you will:

• Understand what drives value in a social media experience for three user groups: Personal use; Business use; Customer use.
• Learn the top drivers of value and components key to building an effective Social Media Strategy.
• What effect emotions have on the social media experience and the implications to a social media strategy

Register
To register please click here

In partnership with:

June 24th, 2010
at 4 pm UK; 11 am ET; 8 am PT.
Topic: Complaints

July 13th, 2010
at 4 pm UK; 11 am ET; 8 am PT.
Topic: Insurance