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The emotional experience

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Facebook Places – an opportunity for a customer experience?

Author: Colin Shaw
The rise of geo-location services, culminating in the release of Facebook Places, has led me to ask one key question – is there an opportunity for organisations to extend their customer experience into this space?
We’ve already seen Facebook Places integrated into geo-location dating and treasure hunts, but we’re yet to spot any real [...]

Emotional rooms, Emotional brands, Emotional customer experiences

Author: Colin Shaw

The prolific Seth Godin has written a brilliant post on how we seek out emotions in our daily lives.
Occasionally we encounter emotions at random. More often, we have no choice, because there’s something that needs to be done, or an event that impinges itself on us. But most often, we seek emotions out, [...]

 

 

 

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