Neuroexperience: Mapping the Customer Experience Directly From the Brain
Mapping Customer Experience Directly from the Unfiltered Brain’s View.
Speakers Panel
Qaalfa Dibeehi, Chief Operating and Consulting Officer
Colin Shaw, CEO, Founder, and author of three international best-selling Customer Experience books.
Program
Originally aired November 18, 2010
In our latest book, Customer Experience: Future Trends and Insights, we explore the burgeoning space of neuroexperience and how it will provide clarity on how customers go about making decisions. We peek into the not-too-distant future where you will not have to ask customers how they feel. You will be able to read their brain activity directly which will tell you the unfiltered true story. We are on the cusp of technological/computational breakthroughs that will change the way we think of customers and business. It will have a fundamental effect on the way we understand and deal with customers.
Learning objectives
- Neuroexperience What it is and how it is being used today.
- Neuromarketing: Why all the buzz.
- Brain real estate: IS it a solid investment or just speculation.
- Three neuroexperience studies you should conduct.
- The neuroscience every manager should know.
- The ethics of Neuroexperience.