The subconscious experience and its role in customer retention
In undertaking research for our 4th book on Customer Experience, due out in spring 2010, Colin Shaw and the team from Beyond Philosophy have discovered a new aspect of the Customer Experience not previously discovered. The Subconscious experience.
Speakers Panel
Steven Walden, Senior Head of Research and Consulting
Colin Shaw, International Author and Founder of Beyond Philosophy
Dr. Peter Jones. Chartered Psychologist, Associate fellow of the British Psychological Society
Dr. Nigel Marlow.Consumer & Business Psychologist, London Metropolitan University
Recorded Session
The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will learn:
- What is a subconscious experience.
- How it positively or negatively effects the Customer Experience
- How the subconscious experience effects Customers feeling of the Brand
- New research techniques to uncover the subconscious experience
- The implications on designing an experience
- How understanding the subconscious experience can be used to improve
- Customer retention and Customer acquisition.