WEBINAR
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| Steven Walden | Kalina Janevska | Colin Shaw |
Program
Is customer retention an issue for you? In this webinar we focus on creating an emotional connection with your customers that can build long-term loyalty. Using the Insurance industry as an example, our latest ‘Experience Tracker’ research looks at a new alternative to traditional forms of market segmentation: Emotional segmentation.
Learning objectives
- Understand the impact of customer experience on switching and churn behaviour.
- Learn actual tactics you can implement that can be used to emotionally engage with your customer base and drive customer loyalty.
- Ideas you can use to engage senior executives and educate your employees to transform the customer experience (physical, functional, emotional) while potentially reducing costs and enhancing customer perceptions. (ex customer letters of commendations – wow what a great experience...I told everyone I know ....)
- Learn new emotional segmentation technique and insights that can help differentiate from competition while improving customer retention and customer acquisition strategies.
Recorded session
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