WEBINAR (recorded session 15.04.2010)
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| Colin Shaw | Kalina Janevska |
This Emotional Signature® research reveals the emotions people feel when using social media; what they desire and what drives value. We also reveal the ‘subconscious experience’ people have using social media and the messages intentionally or unintentionally people are giving in social media. Finally, we will discuss how organizations are making a huge mistake in the way they are designing their social media experiences and make recommendations of what they need to do.
In this webinar, you will:
- Understand what drives value in a social media experience for three user groups: Personal use; Business use; Customer use.
- Learn the top drivers of value and components key to building an effective Social Media Strategy.
- What effect emotions have on the social media experience and the implications to a social media strategy
- Understand why organizations are making mistakes in their existing Social Media experience.
RECORDED SESSION
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