What Drives Value in a Social Media Experience
New Psychological research reveals what customers really want in a social media experience.
Speakers Panel
Colin Shaw, CEO, Founder, and author of three international best selling Customer Experience books.
Program
Originally aired June 8, 2010
In our latest book we reveal new psychological research on the what drives and destroys value in a social media experience. We also reveal the ‘subconscious experience’ people have using social media and the messages intentionally or unintentionally organizations give in social media. Finally, we discuss how many organizations make a huge mistake in the way they are designing their social media experiences. We offer recommendations for how this can be improved.
Learning objectives
- Understand what drives value in a social media experience for three user groups: Personal, Business users and Customers
- Learn the top drivers of value and components key to building an effective Social Media Strategy.
- What effect emotions have on the social media experience and the implications to a social media strategy.
- Understand why organizations are making mistakes in their existing Social Media experience.