The World’s Largest Database on Customer Emotions – Part II

This second webinar on the World's Largest Database of Customer Emotions will reveal the significant changes that have occurred in business to business (B2B) experiences. We will also explore and contrast the changes in the USA and European markets.

World‟s Largest Emotion Database: Part 2 B2B/ B2C Europe vs. USA (FS)

Date & Time

Thursday, May 26, 2011

11 am-11:30 am ET, 8-8:30 am PT, 4-4:30 pm GMT, 5-5:30 pm CET

Speakers panel

Steven Walden
Steven Walden

Steven Walden, Senior Head of Research and Consulting
 

Program

This second webinar will reveal the significant changes that have occurred in business to business (B2B) experiences. We will also explore and contrast the changes in the USA and European markets. Effectively competing in the global market now requires a different level of personalized customer experience. After all the cost-cutting and with a constantly shifting market, what is better, what now demands your attention? Find out where you need to take action and focus your organization to drive value. You won’t want to miss this webinar!

Learning Objectives 

  • Review changes in the Business to Business arena.
  • Compare and contrast USA and European Markets.
  • Explore the SixSigma lean impact and other cost cutting activities impact on customer engagement.
  • Learn profiles of Promoters and Detractors as compared to Average.
  • Discover commercial opportunities for your organization.
  • Best Practices to apply Emotional Response Profile information.