What is the Naïve to Natural™ Model?

There are two versions, the Limited Naïve to Natural™ Model and the full Naïve to Natural™ Model.

The Limited Naïve to Natural™ Model

The Limited Model gives you the chance to complete a reduced on-line version of the full Naïve to Natural™ Model gives you an instant indicative view of where your organization is on its evolutionary Customer Experience path.

Benefits to you

The Limited Model will give you a top level, indicative view of:

Which Orientation your organization is in
How this compares with best practice
The proportion of organizations in each Orientation

Our research shows that whilst 95% of senior business leaders believe that the Customer Experience is the next competitive battleground, only 15% of organizations are actually doing anything about their customer strategy. The good news for you therefore is that, in completing the Limited Model, you are already putting yourself ahead of the game.

Take the Limited Naïve to Natural™ Model assessment and find out.

Learn more about the Naïve to Natural™ Model Orientations that are common to both versions.

The Naïve to Natural™ Model

The full model contains 269 indicators and is completed with the assistance of one of our Naïve to Natural™ Advisors.

It examines nine key Customer Experience Areas which comprise the total Customer Experience and provides an assessment of what Orientation is embedded in the organization for each of these Areas, the level of Understanding in each Area, what Action is happening in each Area and whether this Action will enable the organization to improve their Customer Experience.

The nine key Customer Experience areas are:

People
Customer Strategy
Systems
Marketing & Brand
Culture & Leadership
Processes
Expectations
Channel Approach
Measurement

Click here to take the Limited Naïve to Natural™ Model assessment for your organization.

Click here to find out about the four Naïve to Natural™ Orientations.