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Welcome
to our summer edition of the Customer Experience
TimesTM, we hope it stimulates thoughts and
ideas that help you to revolutionise your Customer
Experience!
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Now to ensure you don't miss out!
By subscribing to our quarterly e-newsletter; The
Customer Experience TimesTM (CET) you will be
one of the first to read our latest research and thought
leading articles on the subject of Customer
Experience. |
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Exclusive for our
readers - be the first to read the following thought
leading articles....
The New World of Net
Promoter®
by
Colin Shaw
What does satisfaction really mean? It's
quite simple; when you are satisfied it means you
got what you expected. Nothing more, nothing less.
But is satisfaction good enough? No!
Read
Article
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Experience
and the Brand
by Chris Voss
and Juan Pablo Valencia |
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The topic of experience management is
increasingly attracting interest from both
business and academic worlds. Companies are
increasingly seeking to use experiential
management and experiential marketing as part of
their service design and
offering.
Read
Article
For more information visit
London
Business School website | |
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Where does
your Customer Experience Begin and
End?
by Colin
Shaw | |
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What is the emotional state of your
customers as they begin an experience with you?
It is fundamentally important to know this if
you are to market to and design an emotionally
engaging customer
experience....
Read
Article
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Exposing the
Real Customer Experience via Ethnographic
Videography
by Qaalfa
Dibeehi | |
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To have a great customer experience
is a "no-brainer" for most of us. However,
figuring out what needs changing is another
matter all together. Customer
Experience
practitioners have been
experimenting, adopting and adapting a variety
of techniques and approaches from fields new and
old.
Read
Article
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Experience
TimesTM
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